A quick glance at the developing cultural and artistic landscape in the Gulf countries reveals the colossal resources devoted to a wide range of often lavish and avant-garde projects aimed at promoting art and culture, on bases that may vary from one country to another. A similar enthusiasm is evident across the board, reflecting a shared desire for openness and exchange with the world of culture and art. All of these projects undoubtedly serve to promote a kind of "cultural diplomacy"—if one can call it that—and to boost the cultural influence of these countries on an international scale. However, it would be a mistake to reduce the achievements already made and those already planned to a mere marketing exercise. Beyond the somewhat grandiose scale of the projects underway, other, far more important motivations are at play.
